Overview
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
Source
Originally published at www.bbc.com.
Conflict & War
Nike v Adidas - the World Cup brand battle
Key Takeaway
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.