Key Takeaway
Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venueO2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history. The 10-year agreement will extend O2’s relationship until at least 2038.
Published October 7, 2026 · Category: News
Overview
Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue
O2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history.
Details
The 10-year agreement will extend O2’s relationship until at least 2038. It cements the sponsorship as the second longest-running UK stadium naming rights deal after Arsenal’s partnership for the football club’s London ground,
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Source
Originally published at www.theguardian.com.
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What is "O2 signs record £200m deal to keep London venue’s naming rights" about?+
Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venueO2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history.The 10-year agreement will extend O2’s relationship until at least 2038. It cements the sponsorship as the second longest-running UK stadium naming rights deal after Arsenal’s partnership for the football club’s London ground, Con
Who reported this story?+
This story was reported by The Guardian World.