Technology

Why is Woodside sponsoring Fremantle’s AFL team – and will the climate crisis shift the relationship?

Sep 24, 2026 ·1 min read

Key Takeaway

Published September 24, 2026 · Category: News

Overview

Dockers supporters cannot buy a barrel of Woodside oil – but the fossil fuel company hopes to buy into fans’ loyalty

When an oil and gas company buys logo space on an AFL jersey, it isn’t trying to convince fans to buy its products.

Details

Fremantle Dockers supporters cannot, for example, go to their local service station to buy a barrel of Woodside Energy oil or a canister of its liquefied natural gas.

Source

Originally published at www.theguardian.com.

Frequently Asked Questions

What is "Why is Woodside sponsoring Fremantle’s AFL team – and will the climate crisis shift the relationship?" about?+

Dockers supporters cannot buy a barrel of Woodside oil – but the fossil fuel company hopes to buy into fans’ loyaltyFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastWhen an oil and gas company buys logo space on an AFL jersey, it isn’t trying to convince fans to buy its products.Fremantle Dockers supporters cannot, for example, go to their local service station to buy a barrel of Woodside Energy oil or a canister of its liquefied na

Who reported this story?+

This story was reported by The Guardian World.

Sources

The Guardian World

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