Overview
Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.
Source
Originally published at www.bbc.co.uk.
Conflict & War
Why Wimbledon is serving Indian ice cream and Bollywood beats
Key Takeaway
Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.
Frequently Asked Questions
What is "Why Wimbledon is serving Indian ice cream and Bollywood beats" about?+
Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.
Who reported this story?+
This story was reported by BBC News.